{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media","slug":"ep-130-the-power-flip-joe-zappa-on-why-leaders-must-become-the-media","published_at":"2026-04-21T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-130-the-power-flip-joe-zappa-on-why-leaders-must-become-the-media","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE7684709205.mp3?updated=1776723200","audio_url":"https://traffic.megaphone.fm/EAATE7684709205.mp3?updated=1776723200","summary":"Joe Zappa, Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to break down how modern media has shifted power from institutions to individuals and why executives must become evangelists for their own brands. From building in public to leveraging social platforms effectively, Joe shares how CEOs and industry leaders can drive awareness, generate inbound leads, and shape narratives in today’s ad tech landscape. The conversation also explores AI in content creation, the rise of commerce media, and where the industry is heading next. Takeaways Power in media has shifted from institutions to individuals CEOs should act as chief evangelists for their companies A consistent narrative is key to effective personal branding Sharing insights builds trust more than self-promotion Social media drives inbound leads when used authentically AI is a tool, but human input is essential Commerce media, AI, and CTV are key industry trends Differentiation comes from people as much as products Chapters 00:00 Introduction to Joe Zappa and Sharp Pen Media 01:10 Joe’s background and founding his company 02:00 The shift from institutions to individuals 03:40 Why executive evangelism works 05:00 Building a strong brand narrative 06:00 Social media as a growth engine 08:00 Personal vs professional content strategy 09:30 Traditional PR vs modern communication 11:00 Differentiation in ad tech 12:40 AI content: value vs “AI slop.” 15:30 Trends: CTV, AI, and commerce media 17:20 Joe’s business growth and future focus Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Joe Zappa, Founder and CEO of Sharp Pen Media, joins the AdTechGod Pod to break down how modern media has shifted power from institutions to individuals a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1205,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/ep-130-the-power-flip-joe-zappa-on-why-leaders-must-become-the-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-130-the-power-flip-joe-zappa-on-why-leaders-must-become-the-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}