{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Ep. 128 The Long Game: Amanda DeVito of Butler/Till on Growth, Grit, and Modern Agency Survival","slug":"ep-128-the-long-game-amanda-devito-of-butler-till-on-growth-grit-and-modern-agency-survival","published_at":"2026-04-07T04:00:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-128-the-long-game-amanda-devito-of-butler-till-on-growth-grit-and-modern-agency-survival","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE8228043774.mp3?updated=1775486230","audio_url":"https://traffic.megaphone.fm/EAATE8228043774.mp3?updated=1775486230","summary":"Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a single company over 15 years. She breaks down the power of culture, access over “empowerment,” and why modern agencies must embrace collaboration, AI, and adaptability to stay relevant. From building internal evangelists to navigating the future of marketing, Amanda offers a candid look at leadership, brand building, and what agencies must do to win in an increasingly complex landscape. Takeaways Culture and continuous challenge are key to long-term career growth Access, not just empowerment, drives real diversity and impact Strong agencies create internal evangelists, not just employees Collaboration across media, creative, and data is now essential AI will amplify both strong and weak strategies Brand building still matters even in a performance-driven world Relevance comes from understanding audiences deeply Chapters 00:00 Introduction to Amanda DeVito and Butler/Till 01:30 Amanda’s journey into marketing and leadership 04:00 Why culture keeps people long-term 06:00 Diversity, access, and leadership dynamics 08:40 Building internal evangelists at scale 11:40 The shift toward media as a strategic center 14:00 Why collaboration is the modern agency model 16:00 The evolution of storytelling through data 18:00 Short-term vs long-term brand building 19:30 What’s coming in the next 12–18 months (AI & agentic) 22:30 How fast the industry is changing 24:30 Strategy vs tools in modern marketing 26:00 Influencers, relevance, and consumer behavior 28:50 The power of community and virality Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Amanda DeVito, Chief Marketing Officer at Butler/Till, shares her journey from strategy leader to executive and what it really takes to grow within a sing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1910,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/ep-128-the-long-game-amanda-devito-of-butler-till-on-growth-grit-and-modern-agency-survival/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/ep-128-the-long-game-amanda-devito-of-butler-till-on-growth-grit-and-modern-agency-survival.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}