{"podcast":{"title":"AdTechGod Pod","slug":"adtechgod-pod-6593523","podcast_index_feed_id":6593523,"rss_url":"https://feeds.megaphone.fm/EAATE5455623661","website_url":"https://www.adtechgodpod.com","image_url":"https://megaphone.imgix.net/podcasts/99d80f26-c920-11ef-b063-7fae06079af2/image/a4569d99d3b0112694f803e327aa6d25.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"AdTechGod, The AdTech God","episode_count":195,"summary":"A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.","last_synced_at":"2026-07-14T16:19:37.042182+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523"},"episode":{"title":"Bonus episode  From Impressions to Attention: Inside Viant’s TVision Deal","slug":"bonus-episode-from-impressions-to-attention-inside-viant-s-tvision-deal","published_at":"2026-04-15T21:32:00+00:00","page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523/bonus-episode-from-impressions-to-attention-inside-viant-s-tvision-deal","show_page_url":"https://stenobird.com/podcast/adtechgod-pod-6593523","url":"https://traffic.megaphone.fm/EAATE6685427863.mp3","audio_url":"https://traffic.megaphone.fm/EAATE6685427863.mp3","summary":"Learn how Viant’s acquisition of TVision is intended to reshape advertising measurement, with a focus on bringing attention metrics and deeper insights into media buying. As brands continue searching for more effective ways to evaluate campaign performance, this move reflects an effort to shift toward measuring real viewer engagement. In this interview, we explore what the acquisition is designed to achieve and what it could mean for the future of advertising measurement. Featuring Tim Vanderhook, CEO of Viant, and Yan Liu, CEO and Co-founder of TVision, this episode examines developments in TV measurement, the role of attention metrics, and how these approaches may influence evolving advertising strategies. Takeaways Viant has acquired TVision, a leader in attention measurement technology that tracks real human viewing behavior across linear TV and streaming platforms. TVision measures true attention, moving beyond traditional metrics like impressions, GRPs, and ratings to determine who is actually watching ads and content. The company captures three critical signals: presence in the room, co-viewing behavior, and screen attention. Research shows that 20-30% of TV ads are delivered to empty rooms, highlighting the need for more accurate measurement. Viant's acquisition strengthens its vision of understanding who saw the ad, what content they watched, and whether they paid attention. TVision currently operates a nationally representative, opt-in panel of approximately 5,000 households and 14,000 individuals across the U.S. Privacy remains a core focus, with image processing occurring locally on devices rather than in the cloud. Viant is launching attention-adjusted CPMs, allowing advertisers to optimize bids based on audience attention quality. Integration with Viant's…","meta_description":"Learn how Viant’s acquisition of TVision is intended to reshape advertising measurement, with a focus on bringing attention metrics and deeper insights in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1321,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/adtechgod-pod-6593523/episodes/bonus-episode-from-impressions-to-attention-inside-viant-s-tvision-deal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/adtechgod-pod-6593523/bonus-episode-from-impressions-to-attention-inside-viant-s-tvision-deal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}