{"podcast":{"title":"Ads Decoded","slug":"ads-decoded-7667575","podcast_index_feed_id":7667575,"rss_url":"https://feeds.acast.com/public/shows/696fd5e36544003fe9fb3a25","website_url":"https://shows.acast.com/google-ads-decoded","image_url":"https://assets.pippa.io/shows/cover/1768922271519-039d29e4-7747-436f-a424-f4a9f9ea3838.jpeg","author":"Google","episode_count":14,"summary":"Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ads-decoded-7667575"},"episode":{"title":"What Google Analytics is doing to win back advertisers","slug":"what-google-analytics-is-doing-to-win-back-advertisers","published_at":"2026-01-28T14:00:00+00:00","page_url":"https://stenobird.com/podcast/ads-decoded-7667575/what-google-analytics-is-doing-to-win-back-advertisers","show_page_url":"https://stenobird.com/podcast/ads-decoded-7667575","url":"https://goo.gle/4ryu6uV","audio_url":"https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/697a04a66e7bdf1065fef872/media.mp3","summary":"Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage. It’s time for a fresh start. Over the past year, a ton of new features and capabilities have rolled out to help advertisers get more out of Google Analytics. That includes more ads reporting capabilities. But what’s really exciting is that Google Analytics is becoming an activation engine for your campaigns – across your marketing mix. In this episode of Ads Decoded, Ginny Marvin sits down with Eleanor Stribling, a Group Product Manager, Google Analytics, for a candid reset. We’re moving past the migration headaches to reveal what GA4 actually is today: an activation platform for predicting, planning, and enabling your next media opportunity.  Also in this episode: Why ‘Data Strength’ is your new competitive advantage The measurement audit: Is your setup firing on all cylinders? Feature spotlight: ask questions and get insights from your data by chatting with Analytics Advisor Community Q&A: Why don't my Google Analytics and Google Ads data match? Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison - https://goo.gle/3N2Q22r Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1862,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/what-google-analytics-is-doing-to-win-back-advertisers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ads-decoded-7667575/what-google-analytics-is-doing-to-win-back-advertisers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}