{"podcast":{"title":"Ads Decoded","slug":"ads-decoded-7667575","podcast_index_feed_id":7667575,"rss_url":"https://feeds.acast.com/public/shows/696fd5e36544003fe9fb3a25","website_url":"https://shows.acast.com/google-ads-decoded","image_url":"https://assets.pippa.io/shows/cover/1768922271519-039d29e4-7747-436f-a424-f4a9f9ea3838.jpeg","author":"Google","episode_count":14,"summary":"Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ads-decoded-7667575"},"episode":{"title":"Search ads: How Google is reimagining experiences that drive value","slug":"search-ads-how-google-is-reimagining-experiences-that-drive-value","published_at":"2026-02-25T10:00:00+00:00","page_url":"https://stenobird.com/podcast/ads-decoded-7667575/search-ads-how-google-is-reimagining-experiences-that-drive-value","show_page_url":"https://stenobird.com/podcast/ads-decoded-7667575","url":"https://shows.acast.com/google-ads-decoded/episodes/search-ads-how-google-is-reimagining-experiences-drive-value","audio_url":"https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/699da708dc0d51c3f17f5c97/media.mp3","summary":"Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search?  Changes to how text ads show up - especially as AI experiences like AI Overviews and AI Mode drive a total reimagining of Search - can make advertisers feel out of step with the mechanics of their campaigns. So in this special episode of Ads Decoded, we’re pulling back the curtain on the design and testing process behind these new ad experiences on Search. Join host Ginny Marvin, Abby Butler (Ads UI Product Manager) and Adam Bullock (Search Ads UX Lead) as they discuss the \"ecosystem balance\" between user trust and advertiser value that guides every change that makes it to the results page. In this deep dive: Testing for trust: The specific data points and rigorous vetting process required to move a new format from hypothesis to global rollout. Beyond the click: Why optimizing for user agency (like the new \"hide\" button) actually builds the long-term trust necessary for better advertiser ROI. Asset variety is key: Why you shouldn't get hung up on the impressions of a single asset, and focus on asset breadth to meet the specific intent of complex, conversation-driven queries Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison - https://goo.gle/3N2Q22r Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search?&n…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2203,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/search-ads-how-google-is-reimagining-experiences-that-drive-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ads-decoded-7667575/search-ads-how-google-is-reimagining-experiences-that-drive-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}