{"podcast":{"title":"Ads Decoded","slug":"ads-decoded-7667575","podcast_index_feed_id":7667575,"rss_url":"https://feeds.acast.com/public/shows/696fd5e36544003fe9fb3a25","website_url":"https://shows.acast.com/google-ads-decoded","image_url":"https://assets.pippa.io/shows/cover/1768922271519-039d29e4-7747-436f-a424-f4a9f9ea3838.jpeg","author":"Google","episode_count":14,"summary":"Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ads-decoded-7667575"},"episode":{"title":"Is your Search campaign structure holding back performance?","slug":"is-your-search-campaign-structure-holding-back-performance","published_at":"2026-02-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/ads-decoded-7667575/is-your-search-campaign-structure-holding-back-performance","show_page_url":"https://stenobird.com/podcast/ads-decoded-7667575","url":"https://shows.acast.com/google-ads-decoded/episodes/is-your-search-campaign-structure-holding-back-performance","audio_url":"https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/698c530843d0a1680b429828/media.mp3","summary":"Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost. Host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search Ads, to discuss why simplifying your Search campaigns is the key to unlocking the full potential of AI Max and Smart Bidding. Learn how to stop chasing keywords and start capturing intent across the entire customer journey. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter. In this episode, we cover: Aligning your campaign structure with your business goals, not just keyword permutations How to sandbox your restructure on lower-priority campaigns first Using ad group-level geo-targeting and brand exclusions to steer performance without segmentation. Community Q&A: AI Overviews eligibility and how autocomplete impacts matching. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison - https://goo.gle/3N2Q22r Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost. Host Ginny Marvi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2834,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/is-your-search-campaign-structure-holding-back-performance/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ads-decoded-7667575/is-your-search-campaign-structure-holding-back-performance.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}