{"podcast":{"title":"Ads Decoded","slug":"ads-decoded-7667575","podcast_index_feed_id":7667575,"rss_url":"https://feeds.acast.com/public/shows/696fd5e36544003fe9fb3a25","website_url":"https://shows.acast.com/google-ads-decoded","image_url":"https://assets.pippa.io/shows/cover/1768922271519-039d29e4-7747-436f-a424-f4a9f9ea3838.jpeg","author":"Google","episode_count":14,"summary":"Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ads-decoded-7667575"},"episode":{"title":"How to Drive Performance with Demand Gen","slug":"how-to-drive-performance-with-demand-gen","published_at":"2025-09-03T23:00:00+00:00","page_url":"https://stenobird.com/podcast/ads-decoded-7667575/how-to-drive-performance-with-demand-gen","show_page_url":"https://stenobird.com/podcast/ads-decoded-7667575","url":"https://shows.acast.com/google-ads-decoded/episodes/how-to-drive-performance-with-demand-gen-google-ads","audio_url":"https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/69713e3cd00eff242deabd31/media.mp3","summary":"Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies. We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy to get the best results. Plus, we've got answers to top questions from the Google Ads community with Google’s own Ginny Marvin. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the rece…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1928,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/how-to-drive-performance-with-demand-gen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ads-decoded-7667575/how-to-drive-performance-with-demand-gen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}