{"podcast":{"title":"Ads Decoded","slug":"ads-decoded-7667575","podcast_index_feed_id":7667575,"rss_url":"https://feeds.acast.com/public/shows/696fd5e36544003fe9fb3a25","website_url":"https://shows.acast.com/google-ads-decoded","image_url":"https://assets.pippa.io/shows/cover/1768922271519-039d29e4-7747-436f-a424-f4a9f9ea3838.jpeg","author":"Google","episode_count":14,"summary":"Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ads-decoded-7667575"},"episode":{"title":"How to build a retail growth engine in 2026","slug":"how-to-build-a-retail-growth-engine-in-2026","published_at":"2026-04-08T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ads-decoded-7667575/how-to-build-a-retail-growth-engine-in-2026","show_page_url":"https://stenobird.com/podcast/ads-decoded-7667575","url":"https://goo.gle/4ryu6uV","audio_url":"https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/69ce30a6d2e95f51313cbf93/media.mp3","summary":"Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV.  The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the high-resolution infrastructure for the next era of retail. In this episode of Ads Decoded, host Ginny Marvin is joined by Firas Yaghi, Global Product Lead for Retail Solutions, and Nadja Bissinger, Group Product Director for Retail on YouTube. They separate the hype from the strategic essentials, discussing the practical steps retailers can take now to deliver high-performing ads across Search, YouTube and new AI-powered experiences. In this conversation: -The product feed as foundation: Enriching your data with lifestyle images and rich descriptions to power multi-modal discovery. -From competing to compounding: Why it’s time to stop viewing campaign types as competitors and use a surround sound-style approach.  -The signal shift: How Lookalikes have changed from rigid targets to multi-dimensional signals that give the AI the flexibility to find your next best customer. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV. The se…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2420,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/how-to-build-a-retail-growth-engine-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ads-decoded-7667575/how-to-build-a-retail-growth-engine-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}