{"podcast":{"title":"Ads Decoded","slug":"ads-decoded-7667575","podcast_index_feed_id":7667575,"rss_url":"https://feeds.acast.com/public/shows/696fd5e36544003fe9fb3a25","website_url":"https://shows.acast.com/google-ads-decoded","image_url":"https://assets.pippa.io/shows/cover/1768922271519-039d29e4-7747-436f-a424-f4a9f9ea3838.jpeg","author":"Google","episode_count":14,"summary":"Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads. Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/ads-decoded-7667575"},"episode":{"title":"Budgets, bidding & AI-powered campaigns: Best practices for 2026","slug":"budgets-bidding-ai-powered-campaigns-best-practices-for-2026","published_at":"2026-03-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/ads-decoded-7667575/budgets-bidding-ai-powered-campaigns-best-practices-for-2026","show_page_url":"https://stenobird.com/podcast/ads-decoded-7667575","url":"https://goo.gle/4ryu6uV","audio_url":"https://sphinx.acast.com/p/open/s/696fd5e36544003fe9fb3a25/e/69b01811b549cbc527f083af/media.mp3","summary":"Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and settings you use do more than manage spend - they’re how you signal your business priorities to the system, so it can more effectively deliver on those goals. Join host Ginny Marvin as she sits down with Kristina Park and Carlo Buchmann, Google Ads product managers who specialize in budgets and bidding, to discuss modern best practices and the new capabilities AI is unlocking in these areas. We cover: Smart Bidding ‘cold starts’: Why you no longer need lots of conversion data to launch new campaigns with confidence. Mastering fixed-budget events: How campaign total budgets and seasonality adjustments can maximize your promotions. Finding growth: Using targets to scale with efficiency. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison / https://goo.gle/3N2Q22r Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strate…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1468,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ads-decoded-7667575/episodes/budgets-bidding-ai-powered-campaigns-best-practices-for-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ads-decoded-7667575/budgets-bidding-ai-powered-campaigns-best-practices-for-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}