{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603","slug":"you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603","published_at":"2026-03-10T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/18814220-you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/18814220-you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603.mp3","summary":"Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow. In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand. Today, we're discussing: Why many ecommerce businesses chase growth before profitThe cashflow...","meta_description":"Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2880,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/you-can-t-sell-what-you-can-t-afford-to-stock-scaling-zea-from-market-stalls-to-woolworths-603.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}