{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613","slug":"why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613","published_at":"2026-04-07T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/18970190-why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/18970190-why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613.mp3","summary":"Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum. In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally. Today, we're discussing: Why localisation beats translation every timeTh...","meta_description":"Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3361,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/why-the-us-isn-t-always-your-best-first-market-with-stephanie-rogers-transperfect-613.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}