{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"The Unicorn Rule: Why The Lad Collective Publishes 15,000 Ads to Find 10 That Work | #639","slug":"the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639","published_at":"2026-06-28T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19408044-the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19408044-the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639.mp3","summary":"The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, runs the Meta engine behind one of Australia's fastest-growing bedding brands, now 200,000 customers deep and expanding into North America. Mark joined as the founders' first employee, moving from his own vintage clothing business into the warehouse in Logan that The Lad Collective was running out of at the time. Four years later, he sits across ...","meta_description":"The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, runs…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3486,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/the-unicorn-rule-why-the-lad-collective-publishes-15-000-ads-to-find-10-that-work-639.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}