{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Passionate About Pee and Poo. Norm Douglas Sells What People Wish They Didn't Have to Buy | #662","slug":"passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662","published_at":"2026-09-13T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19774636-passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19774636-passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662.mp3","summary":"Conni sells the product most people wish they didn't have to buy. Norm Douglas is CEO of Australia's leading reusable incontinence brand, and his own website leads with \"we're passionate about pee and poo.\" This is one of the most fascinating businesses in Australian ecommerce, a privately owned, profitable brand thriving in a category most marketers would never touch. In this episode: Sell a taboo category with dignity and plain language, not innuendoOwn your data, why Norm stays custom-buil...","meta_description":"Conni sells the product most people wish they didn't have to buy. Norm Douglas is CEO of Australia's leading reusable incontinence brand, and his own webs…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3262,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/passionate-about-pee-and-poo-norm-douglas-sells-what-people-wish-they-didn-t-have-to-buy-662.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}