{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Klaviyo Is 1% Done: What Their Co-Founder Says the Other 99% Looks Like | #630","slug":"klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630","published_at":"2026-05-31T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19258081-klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19258081-klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630.mp3","summary":"Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done. Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialecki, off the back of a dinner in Boston where an Australian entrepreneur selling suits online told them he spent three hours a week manually emailing his customer list. They offered to automate it. Thirteen years, a 2023 IPO, and a shift from email tool to autonomous B2C CRM later, that same core idea, understand the customer, act on it, measure ...","meta_description":"Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done. Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialecki,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2416,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/klaviyo-is-1-done-what-their-co-founder-says-the-other-99-looks-like-630.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}