{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Kill the School Shoes: How Jess Hatzis Rebuilt a 134-Year-Old Brand in Six Months | #628","slug":"kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628","published_at":"2026-05-24T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19220074-kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19220074-kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628.mp3","summary":"Most people know Jess Hatzis from frank body. The coffee scrub brand built on a $10,000 investment, a genderless persona called Frank, and an Instagram strategy so early they were setting alarms through the night to post manually. Eleven years later, a $100 million valuation and one of the most recognised Australian beauty brands in the world. What fewer people talk about is what it actually took to build that. The data before the creative. The hard calls on what to kill. The discipline of kn...","meta_description":"Most people know Jess Hatzis from frank body. The coffee scrub brand built on a $10,000 investment, a genderless persona called Frank, and an Instagram st…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3442,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/kill-the-school-shoes-how-jess-hatzis-rebuilt-a-134-year-old-brand-in-six-months-628.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}