{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"It's Not Digital, It's Just Retail with Freedom's Paula Mitchell | #624","slug":"it-s-not-digital-it-s-just-retail-with-freedom-s-paula-mitchell-624","published_at":"2026-05-10T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/it-s-not-digital-it-s-just-retail-with-freedom-s-paula-mitchell-624","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19149329-it-s-not-digital-it-s-just-retail-with-freedom-s-paula-mitchell-624.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19149329-it-s-not-digital-it-s-just-retail-with-freedom-s-paula-mitchell-624.mp3","summary":"The whole ecommerce industry is racing to ship faster. Paula Mitchell thinks that's the wrong race. Paula came to that view the hard way. After building ecommerce at Rebel Sport, Dan Murphy's and General Pants across 25 years, she joined Freedom as Digital GM and spent the first few months driving home wondering what she'd walked into. Furniture is not fashion. Made-to-order lead times run 12 to 16 weeks. Customers plan their lives around delivery windows. A $10,000 sofa carries emotional wei...","meta_description":"The whole ecommerce industry is racing to ship faster. Paula Mitchell thinks that's the wrong race. Paula came to that view the hard way. After building e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4059,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/it-s-not-digital-it-s-just-retail-with-freedom-s-paula-mitchell-624/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/it-s-not-digital-it-s-just-retail-with-freedom-s-paula-mitchell-624.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}