{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632","slug":"inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632","published_at":"2026-06-07T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19294178-inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19294178-inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632.mp3","summary":"Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting. This is the second of three special episodes recorded live at Klaviyo's Sydney event, K:SYD. Nathan put forward a panel instead of a single interview, and the room delivered. Three Klaviyo Champions, three very different businesses, one hour on email, CRM, data and where retention marketing is actually heading. Lachi Agnew is Head of Technology at July, the Melbourne luggage b...","meta_description":"Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting. This is the second of three special…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3866,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/inside-the-emails-of-july-step-one-and-apg-co-three-klaviyo-champions-on-why-segmentation-is-dying-the-klaviyo-632.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}