{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"Influencer Gifting Done Right: Don't Send Them Tea, Send Them the Tea Set | #658","slug":"influencer-gifting-done-right-don-t-send-them-tea-send-them-the-tea-set-658","published_at":"2026-08-30T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/influencer-gifting-done-right-don-t-send-them-tea-send-them-the-tea-set-658","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19720925-influencer-gifting-done-right-don-t-send-them-tea-send-them-the-tea-set-658.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19720925-influencer-gifting-done-right-don-t-send-them-tea-send-them-the-tea-set-658.mp3","summary":"Taryn Williams has been in the talent and creator world longer than almost anyone in Australia, and she saw where it was going before the rest of us. She started Wink Models at 21 with $30,000 of her own savings, launched the creative marketplace The Right Fit as influencers were becoming a thing, sold it, and now runs Gifted, a gifting platform for brands and creators. She also sits on boards and advises brands, so she sees the industry from every angle at once. #Gifted started as a \"simple\"...","meta_description":"Taryn Williams has been in the talent and creator world longer than almost anyone in Australia, and she saw where it was going before the rest of us. She…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3529,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/influencer-gifting-done-right-don-t-send-them-tea-send-them-the-tea-set-658/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/influencer-gifting-done-right-don-t-send-them-tea-send-them-the-tea-set-658.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}