{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Run a Live Shopping Show That Actually Sells | #631","slug":"how-to-run-a-live-shopping-show-that-actually-sells-631","published_at":"2026-06-04T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-run-a-live-shopping-show-that-actually-sells-631","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19280008-how-to-run-a-live-shopping-show-that-actually-sells-631.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19280008-how-to-run-a-live-shopping-show-that-actually-sells-631.mp3","summary":"Live shopping has been \"the next big thing\" in Australian ecommerce for five years. Grayson White has been doing it for fifteen. Grayson White started running \"breaks\" (the trading card version of live shopping) at Cherry Collectables back in 2008. Cherry is now Australia's biggest trading card retailer, and what Grayson has built since isn't a sales channel. It's a community of hundreds of thousands of collectors who trust the brand enough to move 1,600% more product on a single new release ...","meta_description":"Live shopping has been \"the next big thing\" in Australian ecommerce for five years. Grayson White has been doing it for fifteen. Grayson White started run…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1025,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-run-a-live-shopping-show-that-actually-sells-631/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-run-a-live-shopping-show-that-actually-sells-631.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}