{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Raise Prices Without Losing Customers | #661","slug":"how-to-raise-prices-without-losing-customers-661","published_at":"2026-09-10T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-raise-prices-without-losing-customers-661","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19781924-how-to-raise-prices-without-losing-customers-661.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19781924-how-to-raise-prices-without-losing-customers-661.mp3","summary":"Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't two years ago, and if you're not passing them on, your margin shrinks every day. Here's the thing the archive keeps proving: the cost itself rarely upsets customers. Being surprised by it does. When the Australia Post fuel surcharge hit, Seed & Sprout's Rebecca Williams already had the scenarios written, and chose to be completely upfront ...","meta_description":"Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't tw…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1042,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-raise-prices-without-losing-customers-661/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-raise-prices-without-losing-customers-661.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}