{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Make Giving a Commercial Lever | #655","slug":"how-to-make-giving-a-commercial-lever-655","published_at":"2026-08-20T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-make-giving-a-commercial-lever-655","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19644433-how-to-make-giving-a-commercial-lever-655.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19644433-how-to-make-giving-a-commercial-lever-655.mp3","summary":"There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a brand partners with a charity, they're doing it for the right reason. But to get it off the ground and keep it alive when budgets tighten, they usually have to rationalise it commercially, and that's the part that feels a bit icky to say out loud. It shouldn't. GoGenerosity carries a real commercial upside, and being honest about that is often the ...","meta_description":"There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a brand p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":897,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-make-giving-a-commercial-lever-655/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-make-giving-a-commercial-lever-655.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}