{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Justify Brand Spend to a Performance Team | #657","slug":"how-to-justify-brand-spend-to-a-performance-team-657","published_at":"2026-08-27T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-justify-brand-spend-to-a-performance-team-657","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19667816-how-to-justify-brand-spend-to-a-performance-team-657.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19667816-how-to-justify-brand-spend-to-a-performance-team-657.mp3","summary":"If you've worked in ecommerce for more than five minutes, you know the pull of the conversion number. The moment leadership discovers that one magic number, it's all they want to talk about, and it doesn't matter how rubbery that number gets when you pull it apart. Meanwhile brand cops it. Brand gets called fluffy, and it's the line cut first when the quarter gets tight. We've got the fight back to front. Brand and conversion aren't rivals. Brand is the thing that makes your conversion cheape...","meta_description":"If you've worked in ecommerce for more than five minutes, you know the pull of the conversion number. The moment leadership discovers that one magic numbe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1504,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-justify-brand-spend-to-a-performance-team-657/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-justify-brand-spend-to-a-performance-team-657.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}