{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Go From eCommerce to Physical Retail #623","slug":"how-to-go-from-ecommerce-to-physical-retail-623","published_at":"2026-05-07T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-go-from-ecommerce-to-physical-retail-623","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19132024-how-to-go-from-ecommerce-to-physical-retail-623.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19132024-how-to-go-from-ecommerce-to-physical-retail-623.mp3","summary":"Customer acquisition costs on paid social have been rising for years. The channels that drove efficient growth half a decade ago are harder to justify today. Physical retail is starting to look genuinely interesting to founders who would never have considered it before. But there's a gap between finding physical retail interesting and actually making it work. Most e-commerce operators approach the move with a revenue mindset they've carried from online. They measure store performance the way ...","meta_description":"Customer acquisition costs on paid social have been rising for years. The channels that drove efficient growth half a decade ago are harder to justify tod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":696,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-go-from-ecommerce-to-physical-retail-623/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-go-from-ecommerce-to-physical-retail-623.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}