{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Get More From Influencers by Spending Less | #642","slug":"how-to-get-more-from-influencers-by-spending-less-642","published_at":"2026-07-09T21:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-get-more-from-influencers-by-spending-less-642","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19468319-how-to-get-more-from-influencers-by-spending-less-642.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19468319-how-to-get-more-from-influencers-by-spending-less-642.mp3","summary":"Influencer marketing is still a young line item, the pricing is all over the shop, and you can spend real money on a creator without ever being sure what you got back. So plenty of teams treat it with one eyebrow raised. But the problem was never influencers. Most brands treat influence as one big post, from one big name, a single moment they hope lands. The brands getting real value treat it as a relationship instead: the same credible people showing up more than once, who actually believe ...","meta_description":"Influencer marketing is still a young line item, the pricing is all over the shop, and you can spend real money on a creator without ever being sure what…","key_points":[],"chapters":[],"topics":[],"duration_seconds":887,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-get-more-from-influencers-by-spending-less-642/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-get-more-from-influencers-by-spending-less-642.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}