{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Fix Invisible Conversion Problems | #619","slug":"how-to-fix-invisible-conversion-problems-619","published_at":"2026-04-23T21:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-fix-invisible-conversion-problems-619","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19063440-how-to-fix-invisible-conversion-problems-619.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19063440-how-to-fix-invisible-conversion-problems-619.mp3","summary":"Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is wor...","meta_description":"Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen bef…","key_points":[],"chapters":[],"topics":[],"duration_seconds":782,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-fix-invisible-conversion-problems-619/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-fix-invisible-conversion-problems-619.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}