{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Create a Hero Product as an Entry Point | #625","slug":"how-to-create-a-hero-product-as-an-entry-point-625","published_at":"2026-05-14T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-create-a-hero-product-as-an-entry-point-625","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19175388-how-to-create-a-hero-product-as-an-entry-point-625.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19175388-how-to-create-a-hero-product-as-an-entry-point-625.mp3","summary":"Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer. There's a difference. A product can have excellent front-end economics and still be filling your database with people who buy once and never come back. The ROAS looks good. The CAC looks manageable. But six months later, the repeat purchase rate is telling a different story. The brands getting this right do three things differently. In this playbook, bas...","meta_description":"Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer. There's a dif…","key_points":[],"chapters":[],"topics":[],"duration_seconds":915,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-create-a-hero-product-as-an-entry-point-625/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-create-a-hero-product-as-an-entry-point-625.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}