{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Build a Creative Machine That Finds Winners | #629","slug":"how-to-build-a-creative-machine-that-finds-winners-629","published_at":"2026-05-28T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-build-a-creative-machine-that-finds-winners-629","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19247197-how-to-build-a-creative-machine-that-finds-winners-629.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19247197-how-to-build-a-creative-machine-that-finds-winners-629.mp3","summary":"For most of a decade, the performance marketing edge came from audience strategy. Which targeting, which lookalikes, which exclusions. Media buying was the skill, and creative was just the fuel you fed it. That advantage has quietly disappeared as Meta, Google and TikTok have absorbed the targeting levers into the platform. Most brands are still organised around the old model: budget and attention pointed at audience strategy, with creative treated as execution. The brands pulling ahead have ...","meta_description":"For most of a decade, the performance marketing edge came from audience strategy. Which targeting, which lookalikes, which exclusions. Media buying was th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1025,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-build-a-creative-machine-that-finds-winners-629/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-build-a-creative-machine-that-finds-winners-629.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}