{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":634,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-06-12T08:19:47.935332+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How Naternal Vitamins Grew to $8M Without Paid Ads for 2 Years | #620","slug":"how-naternal-vitamins-grew-to-8m-without-paid-ads-for-2-years-620","published_at":"2026-04-26T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-naternal-vitamins-grew-to-8m-without-paid-ads-for-2-years-620","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19075564-how-naternal-vitamins-grew-to-8m-without-paid-ads-for-2-years-620.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19075564-how-naternal-vitamins-grew-to-8m-without-paid-ads-for-2-years-620.mp3","summary":"Most ecommerce founders start with a product and work backwards to find the customer. Melanie Nolan did the opposite. As a practising naturopath, she watched the same problems show up again and again in her clinic: iron deficiency, prenatal gaps, supplements that caused side effects bad enough that patients would just stop taking them. The market had answers. None of them were good enough. So she built her own, funded by selling her house, and sold her first batch in three months when she exp...","meta_description":"Most ecommerce founders start with a product and work backwards to find the customer. Melanie Nolan did the opposite. As a practising naturopath, she watc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3094,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-naternal-vitamins-grew-to-8m-without-paid-ads-for-2-years-620/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-naternal-vitamins-grew-to-8m-without-paid-ads-for-2-years-620.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}