{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637","slug":"how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637","published_at":"2026-06-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19366282-how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19366282-how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637.mp3","summary":"Craig Mildenhall did not start in ecommerce. He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why. As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New sit...","meta_description":"Craig Mildenhall did not start in ecommerce. He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3142,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-kathmandu-pulled-off-a-four-month-shopify-migration-mid-flash-sale-637.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}