{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How Bared Turns Trusted Data Into Decisions and Action | Triple Whale | #646","slug":"how-bared-turns-trusted-data-into-decisions-and-action-triple-whale-646","published_at":"2026-07-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-bared-turns-trusted-data-into-decisions-and-action-triple-whale-646","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19523726-how-bared-turns-trusted-data-into-decisions-and-action-triple-whale-646.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19523726-how-bared-turns-trusted-data-into-decisions-and-action-triple-whale-646.mp3","summary":"Fourteen years ago, Angus Growney realised he could game his own attribution model. He's spent every year since chasing numbers he can actually trust. That hunt is what brought Angus Growney to Bared, the podiatrist-founded Melbourne footwear brand where he leads performance marketing across a business that now does roughly 70% of its trade online and is expanding into the US and New Zealand. Alongside him is Zach Rego, Chief Revenue Officer at Triple Whale, who joined in 2022 as it launched ...","meta_description":"Fourteen years ago, Angus Growney realised he could game his own attribution model. He's spent every year since chasing numbers he can actually trust. Tha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3052,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-bared-turns-trusted-data-into-decisions-and-action-triple-whale-646/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-bared-turns-trusted-data-into-decisions-and-action-triple-whale-646.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}