{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"A Competitor Copied Everything. So She Borrowed a Jet, a Lambo and a Black Dress | #654","slug":"a-competitor-copied-everything-so-she-borrowed-a-jet-a-lambo-and-a-black-dress-654","published_at":"2026-08-16T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/a-competitor-copied-everything-so-she-borrowed-a-jet-a-lambo-and-a-black-dress-654","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19641481-a-competitor-copied-everything-so-she-borrowed-a-jet-a-lambo-and-a-black-dress-654.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19641481-a-competitor-copied-everything-so-she-borrowed-a-jet-a-lambo-and-a-black-dress-654.mp3","summary":"Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Today she runs Mekė Baby, the brand behind Australia's first portable milk warmer, she's in the 2026 Top 50 People in eCommerce, and she's the face of Australia Post's national \"Big Boss Energy\" campaign. It started with a bad moment. Stuck in a supermarket during Covid, dealing with mastitis and unable to warm expressed milk for her screaming b...","meta_description":"Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Toda…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2820,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/a-competitor-copied-everything-so-she-borrowed-a-jet-a-lambo-and-a-black-dress-654/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/a-competitor-copied-everything-so-she-borrowed-a-jet-a-lambo-and-a-black-dress-654.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}