{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Why Suave is leaning into comedy and social content to drive Gen Z growth","slug":"why-suave-is-leaning-into-comedy-and-social-content-to-drive-gen-z-growth","published_at":"2026-04-08T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/why-suave-is-leaning-into-comedy-and-social-content-to-drive-gen-z-growth","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/why-suave-is-leaning-into-comedy-and-social-content-to-drive-gen-z-growth","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Why_Suave_is_leaning_into_comedy_and_social_content_to_drive_Gen_Z_growth.mp3?dest-id=1162928","summary":"Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brands, including ChapStick and Q-tips, as smart luxury in order to capture shoppers eager to trade down to cheaper, drugstore brands amid economic anxiety.","meta_description":"Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1255,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/why-suave-is-leaning-into-comedy-and-social-content-to-drive-gen-z-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/why-suave-is-leaning-into-comedy-and-social-content-to-drive-gen-z-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}