{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Why retailers should sell experiences, not products, with Macy's CMO","slug":"why-retailers-should-sell-experiences-not-products-with-macy-s-cmo","published_at":"2026-07-01T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/why-retailers-should-sell-experiences-not-products-with-macy-s-cmo","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/why-retailers-should-sell-experiences-not-products-with-macys-cmo","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Why_retailers_should_sell_experiences_not_products_with_Macys_CMO.mp3?dest-id=1162928","summary":"Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman explains how the retailer is shifting from one-off transactions to \"retailtainment\": in-store activations, engraving stations and immersive events tied to moments like prom, Father's Day and an upcoming 50th annual July 4th fireworks. She also breaks down how the team tests new activations in select stores before scaling fleet-wide, and the media mix modeling and attribution tools shaping where marketing budget goes. Dig deeper ~ Macy's launches creative agency review ahead of 100th Thanksgiving Parade ~ Macy's celebrates summer in its first campaign from new CMO and agency ~ Opinion: How CMOs can prove their growth impact—the metrics that matter ~ Inside Pacsun and LAFC's playbook for building a culturally relevant sports partnership","meta_description":"Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman explains…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1201,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/why-retailers-should-sell-experiences-not-products-with-macy-s-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/why-retailers-should-sell-experiences-not-products-with-macy-s-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}