{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":401,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-09-09T16:22:00.771547+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing","slug":"turning-consumer-signals-into-campaigns-that-work-with-kayak-s-senior-vp-of-brand-marketing","published_at":"2026-08-05T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-consumer-signals-into-campaigns-that-work-with-kayak-s-senior-vp-of-brand-marketing","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/turning-consumer-signals-into-campaigns-that-work-with-kayaks-senior-vp-of-brand-marketing","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Turning_consumer_signals_into_campaigns_that_work_with_Kayaks_senior_VP_of_brand_marketing.mp3?dest-id=1162928","summary":"An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until research confirms it's real. That process turned a theory about group travel into \"Bookboards\": 84% of travelers have watched a group trip stall in the chat, and 90% blame one friend who won't commit. The travel brand's senior VP of global brand marketing Carolina Montenegro walks through how Kayak separates a real consumer pattern from a passing one, how the brand teases familiar behavior without punching down, and what that discipline looks like for marketers outside travel. Dig deeper: ~ Kayak's 'Bookboards' let friends shame a holdout who won't commit to a trip ~ Millennials get thrashed in Kayak's biting booking campaign ~ How brands can separate passing fads from valuable consumer insights ~ Circana's Cara Pratt on inventory versus insight, and why more data isn't the answer","meta_description":"An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1050,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/turning-consumer-signals-into-campaigns-that-work-with-kayak-s-senior-vp-of-brand-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-consumer-signals-into-campaigns-that-work-with-kayak-s-senior-vp-of-brand-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}