{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.","slug":"turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america","published_at":"2026-04-01T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Turning_brand_youth_into_a_strength_in_a_luxury_category_dominated_by_legacy_players_with_the_CMO_of_Genesis_Motor_America.mp3?dest-id=1162928","summary":"Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic also dishes some advice on experiential marketing, including how the automaker uses its Genesis House in New York City as a brand equity play channeling Korean hospitality. Also, hear how she approaches marketing metrics.","meta_description":"Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1129,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/turning-brand-youth-into-a-strength-in-a-luxury-category-dominated-by-legacy-players-with-the-cmo-of-genesis-motor-america.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}