{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill","slug":"the-key-to-making-sports-partnerships-pay-off-with-pepsico-s-jonnie-cahill","published_at":"2026-07-15T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/the-key-to-making-sports-partnerships-pay-off-with-pepsico-s-jonnie-cahill","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/the-key-to-making-sports-partnerships-pay-off-with-pepsicos-jonnie-cahill","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/The_key_to_making_sports_partnerships_pay_off_with_PepsiCos_Jonnie_Cahill.mp3?dest-id=1162928","summary":"Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo International Foods, says the strongest partnerships give the brand a credible role and make the experience better for the people taking part. His filter is straightforward: Has the brand earned the right to show up, and what can it add to the moment? For Lay's and the FIFA World Cup, that meant building a WhatsApp watch-party community designed for 10 million people; signing up roughly a quarter of a million people a day, with two-to-three-minute dwell times per session. Cahill applies the same test to Doritos' Formula 1 push, built around a specific gap: F1 is the fastest-growing sport in the world, yet 99% of fans will never see a race live. Drawing on more than two decades in marketing, including 12 years at Heineken, Cahill also breaks down how to evolve iconic brands without diluting them and where AI is speeding up creative work without replacing it. Dig deeper ~ How Coca-Cola is using AI and emotion in bid to win World Cup fans ~ Why Unilever built a World Cup activation for influencers ~ AI Marketing Playbook: How marketers are really using AI ~ Watch World Cup campaigns from brands","meta_description":"Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo Internat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1263,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/the-key-to-making-sports-partnerships-pay-off-with-pepsico-s-jonnie-cahill/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/the-key-to-making-sports-partnerships-pay-off-with-pepsico-s-jonnie-cahill.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}