{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton","slug":"how-brands-can-revitalize-stale-marketing-with-columbia-sportswear-s-matt-sutton","published_at":"2026-02-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-brands-can-revitalize-stale-marketing-with-columbia-sportswear-s-matt-sutton","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/how-brands-can-revitalize-stale-marketing-with-columbia-sportswears-matt-sutton","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/How_brands_can_revitalize_stale_marketing_with_Columbia_Sportswears_Matt_Sutton.mp3?dest-id=1162928","summary":"For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that it adopted a much bolder strategy, bringing a distinct edge to all of its campaigns. \"Engineered for Whatever\" painted a different picture of the great outdoors, positioning it as a cruel and deadly mistress, and Columbia products as armor in a battle against death itself. Since then, the brand has brought that edge to a variety of campaigns. Matt Sutton, senior VP and head of marketing at Columbia Sportswear, joined this week's edition of the Marketer's Brief podcast to discuss this work and advise brands interested in making a similarly drastic pivot.","meta_description":"For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that it…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1136,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/how-brands-can-revitalize-stale-marketing-with-columbia-sportswear-s-matt-sutton/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-brands-can-revitalize-stale-marketing-with-columbia-sportswear-s-matt-sutton.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}