{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"How agentic AI is reinventing brand customer experience, with Adobe's CMO","slug":"how-agentic-ai-is-reinventing-brand-customer-experience-with-adobe-s-cmo","published_at":"2026-06-03T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-agentic-ai-is-reinventing-brand-customer-experience-with-adobe-s-cmo","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/how-agentic-ai-is-reinventing-brand-customer-experience-with-adobes-cmo","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/How_agentic_AI_is_reinventing_brand_customer_experience_with_Adobes_CMO.mp3?dest-id=1162928","summary":"Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand the common pain points in their customer service workflows that can finally be addressed by AI agents. Balazs spoke with Ad Age about the B2B approach and how she is pitching Adobe's agentic tools to marketers as well as the real opportunities that generative technology can offer today.","meta_description":"Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1533,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/how-agentic-ai-is-reinventing-brand-customer-experience-with-adobe-s-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/how-agentic-ai-is-reinventing-brand-customer-experience-with-adobe-s-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}