{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"From impressions to impact: rethinking advertising at scale","slug":"from-impressions-to-impact-rethinking-advertising-at-scale","published_at":"2026-04-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/from-impressions-to-impact-rethinking-advertising-at-scale","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/from-impressions-to-impact-rethinking-advertising-at-scale","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Crain_CustomPodcast_WBD_2.mp3?dest-id=1162928","summary":"The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes. From premium storytelling and live sports to innovations like Shop with Max, Gould outlines how WBD is connecting brands to culture while reducing friction between content and commerce. Tune in to hear how the company is addressing measurement challenges, simplifying cross-platform buying, and helping marketers turn engagement into impact in a rapidly changing media environment.","meta_description":"The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, A…","key_points":[],"chapters":[],"topics":[],"duration_seconds":937,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/from-impressions-to-impact-rethinking-advertising-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/from-impressions-to-impact-rethinking-advertising-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}