{"podcast":{"title":"Ad Age Marketer's Brief","slug":"ad-age-marketer-s-brief-244230","podcast_index_feed_id":244230,"rss_url":"https://marketersbrief.libsyn.com/rss","website_url":"http://www.adage.com","image_url":"https://static.libsyn.com/p/assets/e/e/9/b/ee9bcad56c482c0c/AA_MarketersBrief_podcast_art.jpg","author":"Ad Age Podcasts","episode_count":395,"summary":"Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.","last_synced_at":"2026-07-15T18:19:24.000811+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230"},"episode":{"title":"Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein","slug":"capitalizing-on-the-women-s-sports-boom-with-nwsl-cmo-rachel-epstein","published_at":"2026-05-20T09:00:00+00:00","page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/capitalizing-on-the-women-s-sports-boom-with-nwsl-cmo-rachel-epstein","show_page_url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230","url":"https://marketersbrief.libsyn.com/capitalizing-on-the-womens-sports-boom-with-nwsl-cmo-rachel-epstein","audio_url":"https://traffic.libsyn.com/secure/marketersbrief/Capitalizing_on_the_womens_sports_boom_with_NWSL_CMO_Rachel_Epstein.mp3?dest-id=1162928","summary":"Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. Her strategy involves absorbing new fans created by the summer's FIFA World Cup and following the unique pathways to sports fandom often taken by women. She says bigger investments, better athletes and more brand support are critical to growth, but so too is a burgeoning media ecosystem bringing women's sports to the new fan.","meta_description":"Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1011,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/capitalizing-on-the-women-s-sports-boom-with-nwsl-cmo-rachel-epstein/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/capitalizing-on-the-women-s-sports-boom-with-nwsl-cmo-rachel-epstein.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}