{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://aboveasking.beehiiv.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":16,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"Why Your Real Estate Content Is Not Working (And the Question You Should Be Asking Instead)","slug":"why-your-real-estate-content-is-not-working-and-the-question-you-should-be-asking-instead","published_at":"2026-02-26T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/why-your-real-estate-content-is-not-working-and-the-question-you-should-be-asking-instead","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://aboveasking.beehiiv.com/","audio_url":"https://episodes.captivate.fm/episode/6f79e93c-3b4f-46c8-baaf-c6e23e3a30cd.mp3","summary":"Most agents think they have a content problem. They don’t. They have a positioning problem. In this episode, I’m breaking down why asking “What should I post?” is the very thing keeping you stuck in the cycle of posting, hoping, and starting over. I’ll show you the real question you should be asking instead and how that one shift changes everything about how you show up online. We’re talking about how to stand out as a real estate agent without feeling influencer-y, what a true real estate agent content strategy actually looks like, and why most so-called modern real estate marketing completely misses the mark. I’ll walk you through the three types of content that work together so you’re not guessing anymore — you’re building something strategic. By the end, you’ll feel clear, confident, and way less exhausted by social media. You’ll stop trying to copy everyone else’s house and finally start building your own. Hit play and let’s dive in. If this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 01:36 – Why “What Should I Post?” Is the Question That’s Quietly Holding Your Business Back 02:30 – Why Educational Real Estate Tips Fail on Instagram (and What Your Audience Wants Instead) 05:00 – How Focusing on Who You Serve Unlocks Content That Actually Gets Results (Instead of Crickets) 06:15 – Using Your Real-Life Experiences to Create Content That Builds Trust, Without Violating Privacy 08:09 – The Key Shift: Stop Asking “What Should I Post?” and Start Asking “Who Am I and Who Do I Serve?” 08:23 – Why Building a Content Strategy Around a Real Person Instead of a Buyer Category Changes Everything 09:54 – The…","meta_description":"Most agents think they have a content problem. They don’t. They have a positioning problem. In this episode, I’m breaking down why asking “What should I p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1147,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/why-your-real-estate-content-is-not-working-and-the-question-you-should-be-asking-instead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/why-your-real-estate-content-is-not-working-and-the-question-you-should-be-asking-instead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}