{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://aboveasking.beehiiv.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":16,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"Why Your Likes Aren’t Generating Real Estate Leads on Social Media","slug":"why-your-likes-aren-t-generating-real-estate-leads-on-social-media","published_at":"2026-02-19T08:02:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/why-your-likes-aren-t-generating-real-estate-leads-on-social-media","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://aboveasking.beehiiv.com/","audio_url":"https://episodes.captivate.fm/episode/eae18d7d-46ea-4392-a79a-920147ddb215.mp3","summary":"What if the reason your content isn’t bringing in real estate leads has nothing to do with your likes? I’m calling out the trap so many agents are stuck in… posting, refreshing, and quietly wondering why the attention isn’t turning into conversations. In this episode, I’m breaking down what engagement actually means, the two signals the algorithm really pays attention to, and why treating social media like a billboard is keeping you invisible to the people who matter most. We’ll get into how to shift your focus away from vanity metrics and toward the kind of interactions that build trust, relationships, and local recognition over time. I’ll also walk you through the simple habit that helps you train the algorithm to find the right people — not just more people. By the end, you’ll feel clear on what to track, where to put your energy, and how to show up online in a way that actually supports your real estate business. Because once this clicks, you stop chasing attention and start creating real momentum. Hit play and let’s dive in. And if this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 01:33 – Why Likes Are a Vanity Metric And Don’t Lead to Clients 02:39 – What Real Engagement Means: Saves, Shares, and Two-Way Conversation 04:45 – The Real Estate Agent’s Advantage: Small, Intentional Connections Count Most 5:44 – How to Use Social Media to Build Relationships in Your Local Community 08:32 – Stop Tracking Likes. What To Track Instead 🎥 Watch the podcast on YouTube: https://youtu.be/88PYgDrSXgU 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivat…","meta_description":"What if the reason your content isn’t bringing in real estate leads has nothing to do with your likes? I’m calling out the trap so many agents are stuck i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":586,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/why-your-likes-aren-t-generating-real-estate-leads-on-social-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/why-your-likes-aren-t-generating-real-estate-leads-on-social-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}