{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://www.aboveaskingpod.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":32,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":"2026-09-03T22:22:14.704938+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz","slug":"why-your-content-isn-t-converting-even-when-you-re-posting-consistently-with-chelsea-peitz","published_at":"2026-06-04T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/why-your-content-isn-t-converting-even-when-you-re-posting-consistently-with-chelsea-peitz","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://www.aboveaskingpod.com/","audio_url":"https://episodes.captivate.fm/episode/1c27e5d7-aef5-4fba-8182-3e1509aef996.mp3","summary":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If you've ever felt like you're doing everything right on social media but it's still not turning into real conversations or clients, this episode is going to hit. Because the problem might not be your consistency, your content strategy, or the algorithm. It might be that people still don't know who you actually are. That’s why I invited Chelsea Peitz, a social media educator, best-selling author, and keynote speaker to break down the psychology behind trust online, why posting more isn't always the answer, and the biggest mistake real estate agents make when they're trying to build a brand that stands out. We get into why people follow your content without ever reaching out and what to do differently if you want to change that. By the end of this episode, you'll have a completely different perspective on what makes people trust you online and how to create content that actually builds connection, not just visibility. So if you're ready to stop wondering why your content isn't converting and start building a brand people remember, hit play and let's get into it. 00:47 – Membership for Real Estate Agents : Coffee & Contracts Content Templates, Marketing Tools, and Community 02:04 – The real estate trust factor hasn’t changed but the way we build relationships has 06:43 – The disconnect between online and offline behavior when it comes to building trust 10:38 – How our brains decide to trust someone we've only seen on a screen 15:01 – Why most agents don’t actually have a content problem but a content balance problem 19:24 – The three Ps that form an uncopy-pas…","meta_description":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1840,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/why-your-content-isn-t-converting-even-when-you-re-posting-consistently-with-chelsea-peitz/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/why-your-content-isn-t-converting-even-when-you-re-posting-consistently-with-chelsea-peitz.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}