{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://aboveasking.beehiiv.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":16,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"The Real Reason Your Real Estate Content Isn’t Standing Out","slug":"the-real-reason-your-real-estate-content-isn-t-standing-out","published_at":"2026-05-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/the-real-reason-your-real-estate-content-isn-t-standing-out","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://aboveasking.beehiiv.com/","audio_url":"https://episodes.captivate.fm/episode/155ba220-c50c-44f3-8773-448d707dbfa0.mp3","summary":"🔗 Try Coffee & Contracts free for a week HERE . The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If your real estate content is starting to feel like everyone else’s, this episode is your wake up call. Because the truth is, most agents are not struggling because they “aren’t posting enough.” They’re struggling because their content has no personality, no perspective, and no reason for someone to remember them. In this episode, I’m sitting down with Haley Ingram, CEO and Founder of Coffee & Contracts , Eric Simon, Co-Founder of Broke Agent Media , and Jason Cassity, Chief Growth Officer at Real Broker , for a real conversation about what’s actually working on social media right now and why so many agents are blending into the noise. We’re talking AI overwhelm, content that feels forced, the pressure to “keep up,” and the subtle shifts that make people actually stop scrolling and pay attention to you. This episode feels less like a strategy session and more like sitting in on the conversation every agent wishes they could have behind closed doors. If you want your content to feel more natural, more you, and way more memorable without overthinking every post, hit play now because there’s a good chance you’re making this harder than it needs to be. 01:25 – Why Most Agents Feel Behind on AI Even When They Use It Every Day 03:20 – How Using AI for Local Guides and Roleplay Actually Saves You Time 09:22 – Why Raw, Off-the-Cuff Videos Outperform Polished Templates on Social 13:06 – The Real Reason Content with Fast Hooks and Personal Stories Connects 16:54 – How Documenting Your Real Life Makes Content Instantly Stand Out 20:12 – Why Blending Personality with Business Posts Builds Real Trust Online 30:20…","meta_description":"🔗 Try Coffee & Contracts free for a week HERE . The membership platform for real estate agents who want content, strategy, and a community that actual…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1848,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/the-real-reason-your-real-estate-content-isn-t-standing-out/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/the-real-reason-your-real-estate-content-isn-t-standing-out.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}