{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://aboveasking.beehiiv.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":16,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"The Invisible Gap Between Followers and Clients (Most Agents Never See This)","slug":"the-invisible-gap-between-followers-and-clients-most-agents-never-see-this","published_at":"2026-04-16T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/the-invisible-gap-between-followers-and-clients-most-agents-never-see-this","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://aboveasking.beehiiv.com/","audio_url":"https://episodes.captivate.fm/episode/254ef61e-809f-4df3-b90d-e954cefbf310.mp3","summary":"🔗 Try Coffee & Contracts free for a week HERE . The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If you’re posting consistently, gaining followers and still wondering “why isn’t anyone actually reaching out?” this is the episode you didn’t know you needed. I’m breaking down the invisible middle that happens between someone finding you and becoming your client… the part no one talks about, but everything depends on. You’ll start to see exactly where people are dropping off, why more content isn’t the answer, and how trust (not followers) is the real game you should be playing. So if you’re ready to stop guessing and finally connect the dots between your content and actual clients, hit play because once you see this gap, you can’t unsee it. 01:32 – Membership for Real Estate Agents : Coffee & Contracts Content Templates, Marketing Tools, and Community 02:32 – Why posting more and gaining followers isn’t what brings in clients from social media 03:23 – How getting followers and getting clients are two different games with a hidden journey in between 04:37 – What actually happens from the moment someone finds your content to when they decide to reach out 07:06 – Where most agents lose potential clients on social 09:35 – How to fix your strategy by auditing your profile and balancing your content mix 10:49 – Why consistent, intentional content leads to real growth over time OTHER EPISODES YOU’LL LOVE: 🎙️ Episode 10: The Content Framework That Turns Views Into Real Estate Clients 🎙️ Episode 7: The Simple Systems That Turn Instagram Followers Into Real Estate Clients with Haley Ingram 🎥 Watch the podcast on YouTube: https://youtu.be/DT-yiro_HVo 💌 Subscribe to the official newsletter for Above Asking Podc…","meta_description":"🔗 Try Coffee & Contracts free for a week HERE . The membership platform for real estate agents who want content, strategy, and a community that actual…","key_points":[],"chapters":[],"topics":[],"duration_seconds":825,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/the-invisible-gap-between-followers-and-clients-most-agents-never-see-this/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/the-invisible-gap-between-followers-and-clients-most-agents-never-see-this.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}