{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://www.aboveaskingpod.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":32,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":"2026-09-03T22:22:14.704938+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe","slug":"how-to-build-a-real-estate-brand-people-actually-remember-with-wendy-forsythe","published_at":"2026-07-02T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/how-to-build-a-real-estate-brand-people-actually-remember-with-wendy-forsythe","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://www.aboveaskingpod.com/","audio_url":"https://episodes.captivate.fm/episode/3ab03f6d-d143-44ff-a176-4e75d9fe6b00.mp3","summary":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want content, strategy, and a community that actually gets it. Is your real estate brand actually memorable or are you just adding to the noise? In this episode, I'm joined by Wendy Forsythe , Chief Marketing Officer at eXp Realty, to unpack the framework behind identifying your unique advantage. As AI changes the way agents build their brands, we dive into what really separates the agents people remember from the ones who blend in, along with the mindset and systems that lead to long term growth. So if you want to stand out for the right reasons and build a real estate brand people actually remember, hit play and let's get into it. 03:18 – Why agents have more opportunity than ever to build a personal brand 05:56 – What inspired Wendy to write her book about leveraging your unique X-factor as an agent 10:14 – How successful agents lose their spark and how it shows up in their content 17:35 – Why AI content makes agents sound the same 21:15 – The real game-changer for standing out as an agent 31:01 – How to build a personal brand that lasts Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS: Connect with Wendy: Website | Instagram Check out Wendy’s book: Leverage Your X-Factor Listen to Wendy’s podcast: X-Factor Marketing with Wendy Forsythe 🎥 Watch the podcast on YouTube: https://youtu.be/FJvC5Ye5h-M COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVI…","meta_description":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2166,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/how-to-build-a-real-estate-brand-people-actually-remember-with-wendy-forsythe/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/how-to-build-a-real-estate-brand-people-actually-remember-with-wendy-forsythe.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}