{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://www.aboveaskingpod.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":32,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":"2026-09-03T22:22:14.704938+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram","slug":"how-to-build-a-personal-brand-as-a-real-estate-agent-without-oversharing-your-entire-life-with-haley-ingram","published_at":"2026-05-21T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/how-to-build-a-personal-brand-as-a-real-estate-agent-without-oversharing-your-entire-life-with-haley-ingram","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://www.aboveaskingpod.com/","audio_url":"https://episodes.captivate.fm/episode/1d92fe78-8a12-41d3-989d-242829e1bc34.mp3","summary":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If posting more of your life was the secret to growing your real estate brand, wouldn’t social media feel a whole lot easier by now? In this episode, I’m sitting back down with Haley Ingram, the CEO and founder of Coffee & Contracts , to unpack the pressure real estate agents feel to be everywhere online, constantly visible, and always sharing more. We’re talking about how to actually build a personal brand that attracts clients without feeling performative, exhausting, or like your entire life has to become content. Plus, we get into choosing the right platform for your season of business, the mistake most agents make with “personal” content, and how to create content that feels authentic while still growing your audience. So if you want to build a brand that stands out online without oversharing your entire life, hit play and let’s get into it. 01:11 – Membership for Real Estate Agents : Coffee & Contracts Content Templates, Marketing Tools, and Community 2:14 – The pressure agents feel to be on every social media platform 4:19 – Why you should focus on one platform for 90 days before adding more 5:26 – Choosing a medium that matches your interests and strengths 7:31 – The importance of showing up where your sphere actually hangs out online 11:17 – Deciding if you should keep personal and business accounts separate 14:39 – Rethinking the 80/20 rule and making your business content more personal Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE…","meta_description":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1439,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/how-to-build-a-personal-brand-as-a-real-estate-agent-without-oversharing-your-entire-life-with-haley-ingram/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/how-to-build-a-personal-brand-as-a-real-estate-agent-without-oversharing-your-entire-life-with-haley-ingram.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}