{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://www.aboveaskingpod.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":32,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":"2026-09-03T22:22:14.704938+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"How Much Time Should Real Estate Agents Spend on Social Media?","slug":"how-much-time-should-real-estate-agents-spend-on-social-media","published_at":"2026-06-25T11:00:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/how-much-time-should-real-estate-agents-spend-on-social-media","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://www.aboveaskingpod.com/","audio_url":"https://episodes.captivate.fm/episode/e13f1551-9e0c-4b09-9afc-52fb9e1f7d8a.mp3","summary":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want content, strategy, and a community that actually gets it. A lot of agents think social media takes too much time. But most people quit before they ever get to see what that effort can turn into. In this episode, I'm answering one of the biggest questions agents ask me. How much time should you actually be spending on social media, and when can you realistically expect results? We're getting into why so many agents quit right before things start working, the hidden payoff most people completely miss, and how to think about content creation in a way that feels sustainable instead of overwhelming. You'll walk away knowing where your time is best spent, what consistency really looks like, and how to build momentum without feeling like social media has become a full-time job. So if you want to stop wondering whether social media is worth the effort and start building momentum that compounds over time, hit play, and let's get into it. 00:50 – Membership for Real Estate Agents : Coffee & Contracts Content Templates, Marketing Tools, and Community 01:46 – Why most agents quit before content pays off 06:27 – What agents get wrong about instant social media results 11:20 – The reason content creation needs a real spot on your calendar 13:06 – Why building the skill of content creation gets easier with practice 17:42 – How to batch content and simplify your workflow 21:08 – Why your content skills and effort compound over time 25:32 - A realistic breakdown of how to spend your time creating content Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at ab…","meta_description":"🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE . The membership platform for real estate agents who want co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1820,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/how-much-time-should-real-estate-agents-spend-on-social-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/how-much-time-should-real-estate-agents-spend-on-social-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}