{"podcast":{"title":"Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents","slug":"above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","podcast_index_feed_id":7249210,"rss_url":"https://feeds.captivate.fm/above-asking/","website_url":"https://aboveasking.beehiiv.com/","image_url":"https://artwork.captivate.fm/48e02826-bee5-47b2-b2c4-d58d04055864/AA-Cover-Art-V2.png","author":"Alyssa Stalker","episode_count":16,"summary":"Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Me…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210"},"episode":{"title":"Are You Accidentally Training the Algorithm to Ignore You? (Here's How to Fix It)","slug":"are-you-accidentally-training-the-algorithm-to-ignore-you-here-s-how-to-fix-it","published_at":"2026-02-19T08:01:00+00:00","page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/are-you-accidentally-training-the-algorithm-to-ignore-you-here-s-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210","url":"https://aboveasking.beehiiv.com/","audio_url":"https://episodes.captivate.fm/episode/d429ec82-e1f4-4e60-b48f-7de078f8b96c.mp3","summary":"You’re showing up, posting consistently, doing all the right things… so why does it feel like the algorithm is quietly ignoring you? In this episode, I’m calling out the hidden pattern I see with so many real estate agents who are creating great content but still not seeing it turn into real business. I break down what’s actually happening behind the scenes, why posting more can sometimes make you less visible, and the subtle way you might be training the algorithm to get confused about who you help and what you do. I’ll also walk you through the simple shift that changes everything — one that brings clarity, purpose, and direction back into your content without adding more to your plate. By the end, you’ll feel a sense of relief knowing you don’t need to do more, you just need to do it differently. And once you look at your recent posts through this new lens, you might realise the answer has been right in front of you the whole time. Hit play and let’s dive in. And if this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 00:01 – Why Posting More Without Strategy Actually Lowers Your Visibility 02:13 – How Random Content Confuses the Algorithm (and Your Audience) 04:05 – The Simple Shift: Post with Purpose, Not Just for Consistency 05:19 – Why Copying Others Won’t Attract Your Ideal Client 07:20 – The Content Audit: The Quick Fix to Refocus Your Brand 🎥 Watch the podcast on YouTube: https://youtu.be/RueHpxGEiUQ 💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet OTHER EPISODES YOU'LL LOVE: 🎙️ Episode 1: I Hung Up My Lockbox (And Foun…","meta_description":"You’re showing up, posting consistently, doing all the right things… so why does it feel like the algorithm is quietly ignoring you? In this episode, I’m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":538,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/episodes/are-you-accidentally-training-the-algorithm-to-ignore-you-here-s-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/above-asking-content-marketing-and-real-estate-branding-strategy-for-real-estate-agents-7249210/are-you-accidentally-training-the-algorithm-to-ignore-you-here-s-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}