{"podcast":{"title":"A Podcast for Coaches","slug":"a-podcast-for-coaches-5728616","podcast_index_feed_id":5728616,"rss_url":"https://feeds.transistor.fm/a-podcast-for-coaches","website_url":"https://beautifulbusiness.transistor.fm/","image_url":"https://img.transistorcdn.com/kgzBR3oBidoN9214wl57DsLmY_6gyI4ldI5g3j0yOjw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MTUzLzE3MDY3/NjU1NTQtYXJ0d29y/ay5qcGc.jpg","author":"Mark Butler","episode_count":53,"summary":"A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest \"hassle-per-dollar\" businesses in the world.","last_synced_at":"2026-07-14T08:20:35.234038+00:00","page_url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616"},"episode":{"title":"Scaling a One on One Coaching Practice","slug":"scaling-a-one-on-one-coaching-practice","published_at":"2026-07-13T18:07:26+00:00","page_url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616/scaling-a-one-on-one-coaching-practice","show_page_url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616","url":"https://share.transistor.fm/s/15385660","audio_url":"https://media.transistor.fm/15385660/90b537b6.mp3","summary":"I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but who also don't want to feel trapped by their business model. In this episode I work through what scaling actually is, the ways a one-on-one coach can genuinely do it, and why moving to groups isn't scaling at all. It's starting a second business. [00:00] Why the scaling question is inevitable, even for coaches drawn to the simplicity of one-on-one [01:21] Accepting the constraints of a business model as a key to being happy in it [01:47] A working definition: to scale is to get more output from a single unit of input than you got before [02:13] The most basic form of scale in a coaching practice — charge more for the same hour [02:54] Why \"raise your rates\" is the cheapest business advice anyone can give [03:32] The other version of scale: hold income constant, reduce the hours [03:51] The question I ask first: what problem are you actually trying to solve? Income? Hours? Burnout? One draining client? [05:23] Scaling by reducing the other inputs — marketing time and administrative time [05:55] Why paid advertising is an expensive way to grow a one-on-one practice: higher no-show rates, lower close rates [07:31] The apparent inefficiency of organic, relationship-driven client acquisition — and why it's actually more efficient [08:12] \"Charging what you're worth\": what you're worth is exactly what people are willing to pay you [09:00] The strongest signal it's time to raise your rate — demand in excess of the time you want to make available [09:45] Scale is supported by demand. The scale conversation comes after the demand conversation [11:02] The caveat: because coaching value is perceived, a higher price ca…","meta_description":"I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group pr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2097,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/a-podcast-for-coaches-5728616/episodes/scaling-a-one-on-one-coaching-practice/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/a-podcast-for-coaches-5728616/scaling-a-one-on-one-coaching-practice.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}